English Reference

Idiom

business as usual

Meaning

The normal course of an activity, particularly in circumstances that are out of the ordinary.

Meaning adapted from Wiktionary, available under CC BY-SA 4.0.

Examples

“Despite the office fire, it is business as usual today.”

“Even though the manager resigned suddenly, the team kept working and treated it as business as usual.”

“Following the unexpected merger, the company issued a statement promising that operations would continue as business as usual for all current employees.”

Examples

simple

“Despite the office fire, it is business as usual today.”

contextual

“Even though the manager resigned suddenly, the team kept working and treated it as business as usual.”

complex

“Following the unexpected merger, the company issued a statement promising that operations would continue as business as usual for all current employees.”

Origin

Popularized by Winston Churchill as motto in World War I.

Key words

Related idioms

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English Reference