Their argument was just a cruel character assassination.
character assassination
idiomA malicious discourse designed to damage the reputation of someone.
The politician claimed the newspaper article was nothing more than a calculated character assassination meant to ruin his campaign.
By spreading false rumors about her professional integrity, the rival firm engaged in a systematic character assassination that effectively destroyed her reputation within the industry.
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build character
To improve a person's character by developing personality traits such as resilience or responsibility.
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in character
Consistent with one's personality, or the typical behavior one is known for.
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main character
A person who becomes a focal point of discussion on a social media platform (particularly Twitter).