ENGLISH
REFERENCE

flavor of the week

idiom
Meaning

A fad; someone or something that is held in esteem or receives attention for a short amount of time.


Origin

disputed origin

From promotions at ice cream parlors.

Examples
SIMPLE

That new app is just the flavor of the week.

CONTEXTUAL

The manager keeps hiring consultants who are the flavor of the week, but they never solve our actual problems.

COMPLEX

While the young actor is currently the flavor of the week in Hollywood, his long-term success remains uncertain.

Anchors to
Related idioms6entries
  1. 01

    a week from next Tuesday

    Some unspecified time in the future.

  2. 02

    a week is a long time in politics

    In politics, much change can occur in a short space of time.

  3. 03

    hell week

    The week during which new members are required to undergo undignified rites of initiation or gruelling discipline in order to be accepted into a fraternity, sorority, secret society, military group, etc.

  4. 04

    knock someone into the middle of next week

    To thoroughly beat or trounce someone.

  5. 05

    second Tuesday of the week

    A time that will never come.

  6. 06

    week in, week out

    During every week; continuously.

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