flavor of the week
A fad; someone or something that is held in esteem or receives attention for a short amount of time.
Meaning adapted from Wiktionary, available under CC BY-SA 4.0.
“That new app is just the flavor of the week.”
“The manager keeps hiring consultants who are the flavor of the week, but they never solve our actual problems.”
“While the young actor is currently the flavor of the week in Hollywood, his long-term success remains uncertain.”
From promotions at ice cream parlors.
- 01
a week from next Tuesday
Some unspecified time in the future.
- 02
a week is a long time in politics
In politics, much change can occur in a short space of time.
- 03
hell week
The week during which new members are required to undergo undignified rites of initiation or gruelling discipline in order to be accepted into a fraternity, sorority, secret society, military group, etc.
- 04
knock someone into the middle of next week
To thoroughly beat or trounce someone.
- 05
second Tuesday of the week
A time that will never come.
- 06
week in, week out
During every week; continuously.
Last updated August 10, 2026