ENGLISH
REFERENCE

jam tomorrow

idiom
Meaning

Promised benefits that never arrive.


Origin

first recorded 19th c.

From Lewis Carroll's Through the Looking-Glass (1871), where Alice is offered “jam to-morrow and jam yesterday — but never jam to-day”. This is a pun on a mnemonic for the usage of jam, iam in Latin (note i/j conflation in Latin spelling), which means “now”, but only in the future or past tense, not in the present (which is instead nunc).

Examples
SIMPLE

They promise better pay, but it is always jam tomorrow.

CONTEXTUAL

The manager keeps promising a bonus, but it feels like jam tomorrow every single year.

COMPLEX

The citizens grew weary of the politician's grand vision for the future, recognizing it as nothing more than jam tomorrow.

Anchors to
Related idioms4entries
  1. 01

    as if there were no tomorrow

    To an excessive degree, oftentimes with little to no regard to future consequences; desperately; recklessly or wantonly; frantically; very quickly or very much.

  2. 02

    jam today

    The availability of a resource at the present date.

  3. 03

    like there is no tomorrow

    Alternative form of as if there were no tomorrow.

  4. 04

    money for jam

    Money made very easily.

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