English Reference

Idiom

Joe Average

Meaning

A hypothetical average or generic individual; the common man (or person, by extension).

Meaning adapted from Wiktionary, available under CC BY-SA 4.0.

Examples

“Joe Average just wants a quiet life and a steady job.”

“The marketing team designed the new advertisement to appeal specifically to Joe Average rather than wealthy collectors.”

“While politicians often claim to represent the interests of Joe Average, their policies rarely reflect the daily struggles of the common person.”

Examples

simple

“Joe Average just wants a quiet life and a steady job.”

contextual

“The marketing team designed the new advertisement to appeal specifically to Joe Average rather than wealthy collectors.”

complex

“While politicians often claim to represent the interests of Joe Average, their policies rarely reflect the daily struggles of the common person.”

Key words

Related idioms

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English Reference