ENGLISH
REFERENCE

the Midas touch

idiom
Meaning

A special ability to make money or succeed at almost everything you try.


Origin

King Midas was a wealthy man who wanted, above all things, to be wealthier still. One day he did a kindness to a companion of the god Dionysus, and the delighted god offered to grant him any wish he liked. Midas did not have to think. Let everything I touch, he said, turn to gold.

The god warned him, but Midas insisted, and the wish was granted. At first it was pure joy. He touched an oak twig and it stiffened into gold; he touched a stone and it gleamed; he ran through his halls laying his hands on pillars and doorframes and roses, and everywhere he passed the world turned bright and precious behind him.

Then he sat down to eat, and the joy curdled. The bread turned to metal on his tongue. The wine hardened to gold in his mouth. He could not eat, he could not drink — and when his own daughter ran to embrace him, she froze at his touch into a cold golden statue in his arms.

Starving, grieving, surrounded by more riches than any king had ever owned, Midas understood at last what he had done, and he begged the god to take the terrible gift away. He was told to wash in a certain river, and the power flowed out of him into the water, and the world grew ordinary and living again.

We keep the bright half of the tale when we speak of the Midas touch — the gift of turning whatever you handle into gold, of succeeding and profiting at nearly everything you try — though the old story never quite lets us forget the price hidden inside it.

Examples
SIMPLE

Everything she starts makes money — she has the Midas touch.

CONTEXTUAL

The young producer seemed to have the Midas touch, turning three low-budget films in a row into surprise hits.

COMPLEX

Investors trusted the veteran chairman almost blindly, convinced that his Midas touch would turn even the shakiest acquisition into a profit within a year or two.

Greek Mythologyconnected storiesSee all Greek myth origin →

Expressions the ancient Greek myths left in everyday English.

  1. 01

    a Herculean task (idiom)

    A task requiring enormous strength, effort, or determination to complete.

  2. 02

    a Pyrrhic victory (idiom)

    A win that costs so much it feels almost like a defeat.

  3. 03

    a Sisyphean task (idiom)

    A task that is endless and futile, because it must be repeated forever without ever being finished.

  4. 04

    Achilles' heel (idiom)

    A single hidden weakness in someone or something otherwise strong.

  5. 05

    Ariadne's thread (idiom)

    A method or clue that guides you safely through a confusing, complicated problem.

  6. 06

    atlas (word)

    a book of maps or a collection of charts; it can also refer to a specific bone in your neck or a figure from Greek mythology.

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