English Reference
Idiom idiom

price is right


The cost of a thing is reasonable and represents good value.

Meaning adapted from Wiktionary, available under CC BY-SA 4.0.


SIMPLE

I will buy these shoes because the price is right.

CONTEXTUAL

We looked at several apartments, but we only made an offer when we felt the price was right.

COMPLEX

After months of careful research into the local real estate market, they finally found a property where the price was right for their limited budget.


First recorded in the second half of the 20th century, the phrase emerged as a standard idiom for affordability. No earlier dates or specific inventors are attributed.


Related idioms8entries
  1. 01

    all rights reserved

    The copyright holder of a creative work reserves all copyright-related rights, typically including the right to publish the work, to make derivative works of it, to distribute it, to make profit from it, to license a number of these rights to other people, and to forbid these uses by any unauthorized people, thus being entitled to take legal action against infringement.

  2. 02

    bang to rights

    Red-handed, (caught) in the act.

  3. 03

    bragging rights

    The prerogative to praise oneself for a skill or accomplishment.

  4. 04

    come right

    to have a successful or satisfying conclusion; to end well

  5. 05

    coming right up

    Used by the speaker to indicate readiness to provide something ordered or requested.

  6. 06

    damn right

    Expresses enthusiastic support or opposition, agreement or disagreement, certainty or emphasis.

  7. 07

    dead to rights

    With sufficient evidence to establish responsibility definitively.

  8. 08

    do right by

    To treat, deal with, or act toward (someone) in a morally just, socially honorable fashion.

Last updated August 10, 2026