The company is riding the wave of its recent success.
ride the wave
idiomTo take advantage of a profitable period.
After their product went viral on social media, the team decided to ride the wave and increase their marketing budget.
Rather than fearing the sudden shift in market trends, the savvy entrepreneur chose to ride the wave, securing a dominant position before the competition could react.
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catch a wave
To derive benefit from a fortunate opportunity; to experience a sudden increase in energy or luck.
- 02
free ride
An opportunity or benefit which has no cost, especially one enjoyed or undertaken at the expense of others.
- 03
full ride
A scholarship that covers all tuition, and in some cases fees or other educational and living expenses as well.
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go along for the ride
To accompany someone in a passive manner, or to take a relatively passive or detached role in a project or group activity.
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heat wave
A period of exceptionally hot weather.
- 06
Nantucket sleigh ride
An instance of the dragging of a whaleboat across the surface of a body of water by a harpooned whale.
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ride down
To cause (a horse) to fall when riding.
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ride hard and put away wet
To mistreat (someone or something); to not properly care for.