The rival candidate started a whisper campaign to ruin her reputation.
whisper campaign
idiomA method of persuasion in which damaging rumors or innuendo are deliberately spread concerning a person or other target, while the source of the rumors tries to avoid detection.
The company suffered after a whisper campaign suggested that their main product was unsafe, though no one could prove who started the rumors.
By employing a calculated whisper campaign, the political operative successfully undermined the incumbent's credibility without ever leaving a traceable footprint of his involvement.
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rumor campaign
A method of persuasion in which damaging rumors or innuendo are deliberately spread concerning a person or other target, while the source of the rumors tries to avoid detection.
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smear campaign
An effort to damage or call into question someone's reputation, by propounding negative propaganda.