campaign
- 01 B1 Intermediate
n.a series of planned activities intended to achieve a specific social, commercial, or political result.
n.a systematic course of activities aimed at a specific goal, such as an election, a marketing drive, or a social movement.
Simple“The charity launched a new campaign to raise money for the local hospital.”
In context“The marketing department initiated an aggressive digital campaign to capture a younger demographic before the holiday shopping season began.”
Synonyms - 02 B2 Upper Intermediate
n.the efforts and matches of a team or player over a whole season.
n.the collective performance and series of matches undertaken by an athlete or team during a competitive season.
Simple“The team's campaign ended in disappointment when they lost the final match.”
In context“After a grueling European campaign, the squad returned home to focus on their domestic league standings.”
- 03 B2 Upper Intermediate
n.a series of connected games or missions that tell a long story.
n.a series of connected play sessions or missions within a tabletop or video game that form a continuous narrative arc.
Simple“It took us six months to finish the entire Dungeons and Dragons campaign.”
In context“The latest expansion adds a ten-hour single-player campaign that explores the backstory of the game's primary antagonist.”
- 04 B2 Upper Intermediate
v.to lead or take part in a series of activities to achieve a goal.
v.to engage in a series of operations or activities to achieve a political, social, or commercial objective. Intransitive use.
Simple“She spent the whole summer campaigning for better parks in her city.”
In context“The candidate campaigned tirelessly across the rural districts, focusing on agricultural subsidies and infrastructure development.”
Usage campaign group · campaign of misinformation · campaign to disrupt
From French campagne, from Italian campagna (“field, military operation”), from Late Latin campānia (“open country, battlefield”), from Latin campus (“field”). Doublet of campania, campagna, and champagne.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.