attractiveness
n.the quality of being pleasing to look at or having features that people find appealing. It can also describe how much someone wants to choose a certain option or place.
n.the quality of being aesthetically pleasing or drawing interest and desire. Often refers to physical beauty in people or the appeal of a particular proposal or location.
“The natural attractiveness of the coastline draws many tourists.”
“The company increased the salary package to improve the attractiveness of the position to high-level candidates.”
“While physical attractiveness often influences initial social interactions, psychological studies suggest that perceived personality traits can significantly alter these baseline assessments over time.”
Typically used as an uncountable noun to describe an abstract quality; occasionally used with 'of' to specify the subject.
“Since then higher pay and cultural attractiveness have incentivised more teachers to join the capital’s schools, while ambitious migrant families have helped raise standards.”
“Skin appearance plays an important role in the perception of age, health and attractiveness.”
From attractive + -ness.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.