big up
phr. v..phr. v.. to praise someone or something a lot to make them seem important or successful.
phr. v.. to promote or praise someone or something enthusiastically; often used in informal or colloquial registers to build reputation or status.
He always tries to big up his hometown.
The host took a moment to big up the local artists who helped organize the festival.
While the marketing team attempted to big up the new software's capabilities, the initial user reviews suggested a far more modest reality.
highly informal and often associated with British slang or urban dialects.
this phrase is excellent for teaching register; contrast it with formal synonyms like 'extol' or 'promote' to show how social context dictates word choice.
He bigged up to his friend.He bigged up his friend.this is a transitive phrasal verb and requires a direct object without an extra preposition like 'to'.