ENGLISH
REFERENCE

promote

v.
B1 Intermediate Oxford US //pɹəˈmoʊt// UK //pɹəmˈəʊt// pro·mote Academic Dialect General-service

v. to help something grow, develop, or become more popular. You also use this when a company gives someone a higher position or a more important job.

v. to support or encourage the advancement of a cause, venture, or aim; also used to describe the elevation of an employee to a higher rank. Transitive — requires a direct object.


SIMPLE

The company wants to promote healthy eating habits.

CONTEXTUAL

The manager decided to promote her to senior director after she successfully led the international merger.

COMPLEX

While the government aims to promote economic growth through tax incentives, critics argue that such measures often neglect the environmental impact of rapid industrial expansion.

Synonyms
Antonyms
Origin

From Latin prōmōtus, perfect passive participle of prōmoveō (“move forward, advance”).

Usage

The verb is transitive and takes a direct object. In the context of employment, it often takes the preposition 'to' followed by the new job title.

Pitfall

He was promoted for managerHe was promoted to managerWhen describing a change in job title, use the preposition 'to' rather than 'for'.

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