branded
- 01 B1 Intermediate
v.to describe someone as being something bad, like a liar or a criminal, in a way that is hard to change.
v.to assign a lasting and typically pejorative label to a person or group. Often used in the passive voice with 'as'.
Simple“After the scandal, he was branded a liar by the local newspapers.”
In context“The whistleblower was unfairly branded a traitor by his former colleagues, despite his efforts to protect the public interest.”
UsageOften follows the pattern 'to be branded as [noun/adjective]'.
Synonyms - 02 B2 Upper Intermediate
v.to put a company name or logo on a product so people know who made it.
v.to apply a brand name, logo, or trademark to a product or service to establish a market identity.
Simple“The company branded all their pens with the new blue logo.”
In context“The marketing team insisted that every piece of promotional material be consistently branded to ensure immediate recognition by consumers.”
UsageTransitive verb taking a direct object.
- 03 B1 Intermediate
adj.describing a product made by a well-known company rather than a cheap, generic version.
adj.denoting a product manufactured by a specific company under a particular name, typically contrasted with generic or store-brand goods.
Simple“Branded goods are often more expensive than the supermarket's own version.”
In context“The pharmacy offers both branded medications and cheaper generic alternatives that contain the same active ingredients.”
Synonymsname brandtrademarkedAntonymsgenericunbranded
“From September 2026 a new law comes into force, which will mean parents and carers in England should not have to buy more than three items of branded school uniform .”
“While a new law in September means that parents in England will have to buy fewer branded items of school uniform, costs remain high.”