What does "broadcasting" mean?

1. (media industry) the business or work of making and sending out radio and television programmes. 2. (act of transmission) the act of sending out a specific message or programme to many people at once. 3. (spreading seeds) the act of throwing seeds over a wide area of ground instead of planting them in neat rows. 4. (sending in all directions) describing something that sends signals or items out in every direction.

How do you use "broadcasting"?

often used as an uncountable noun when referring to the industry as a whole. can be countable when referring to a specific event or instance. uncountable in this technical agricultural sense. usually placed before the noun it describes.

broadcasting

n. · adj.

US //ˈbɹɔdˌkæstɪŋ// UK //bɹˈɔːdkɑːstɪŋ// broad·cast·ing

1 media industry (n.)
B2 Upper Intermediate

the business or work of making and sending out radio and television programmes.

the commercial or public service industry involved in the production and transmission of audio and video content.

Example

She decided to pursue a career in broadcasting after finishing her journalism degree.

Example

The deregulation of the broadcasting industry led to a sudden surge in independent local radio stations across the country.

Usage

often used as an uncountable noun when referring to the industry as a whole.
2 act of transmission (n.)
B2 Upper Intermediate

the act of sending out a specific message or programme to many people at once.

the physical or electronic act of distributing content to a dispersed audience via any electronic medium.

Example

The live broadcasting of the ceremony was interrupted by a technical problem.

Example

The satellite link failed during the live broadcasting of the match, leaving millions of viewers with a blank screen for several minutes.

Usage

can be countable when referring to a specific event or instance.

Show 2 more sensesShow fewer

3 spreading seeds (n.)
C2 Proficiency Technical Cooking

the act of throwing seeds over a wide area of ground instead of planting them in neat rows.

the agricultural method of scattering seeds broadly over the surface of the soil by hand or machine.

Example

Broadcasting is an old way of planting seeds by hand.

Example

While modern farmers prefer precision drilling, manual broadcasting remains a viable technique for sowing wildflower meadows on uneven terrain.

Usage

uncountable in this technical agricultural sense.

Teacher's tip

This is the original meaning of the word before it was adopted by the radio industry.
- drilling
4 sending in all directions (adj.)
C1 Advanced Technical Science

describing something that sends signals or items out in every direction.

relating to or characterized by the transmission of signals or the dispersal of objects in all directions simultaneously.

Example

The tower uses a broadcasting antenna to reach every house in the valley.

Example

The device features a broadcasting mode that allows it to sync with any compatible receiver within a fifty-meter radius.

Usage

usually placed before the noun it describes.
- multidirectional
- wide reaching
- directional
- targeted