Word
broadcasting
Phoneticsbroad·cast·ing, stress on the first syllable
US/ˈbɹɔdˌkæstɪŋ/
UK/bɹˈɔːdkɑːstɪŋ/
Definitions
01media industry
B2 · Upper Intermediate Uncountable noun Media
n. the business or work of making and sending out radio and television programmes.
n. the commercial or public service industry involved in the production and transmission of audio and video content.
“She decided to pursue a career in broadcasting after finishing her journalism degree.”
“The deregulation of the broadcasting industry led to a sudden surge in independent local radio stations across the country.”
Usage
often used as an uncountable noun when referring to the industry as a whole.
Synonyms
02act of transmission
B2 · Upper Intermediate Uncountable noun
n. the act of sending out a specific message or programme to many people at once.
n. the physical or electronic act of distributing content to a dispersed audience via any electronic medium.
“The live broadcasting of the ceremony was interrupted by a technical problem.”
“The satellite link failed during the live broadcasting of the match, leaving millions of viewers with a blank screen for several minutes.”
Usage
can be countable when referring to a specific event or instance.
03spreading seeds
C2 · Proficiency Uncountable noun Technical
n. the act of throwing seeds over a wide area of ground instead of planting them in neat rows.
n. the agricultural method of scattering seeds broadly over the surface of the soil by hand or machine.
“Broadcasting is an old way of planting seeds by hand.”
“While modern farmers prefer precision drilling, manual broadcasting remains a viable technique for sowing wildflower meadows on uneven terrain.”
Usage
uncountable in this technical agricultural sense.
Teaching tip
This is the original meaning of the word before it was adopted by the radio industry.
Synonyms
Antonyms
04sending in all directions
C1 · Advanced Science Technical
adj. describing something that sends signals or items out in every direction.
adj. relating to or characterized by the transmission of signals or the dispersal of objects in all directions simultaneously.
“The tower uses a broadcasting antenna to reach every house in the valley.”
“The device features a broadcasting mode that allows it to sync with any compatible receiver within a fifty-meter radius.”
Usage
usually placed before the noun it describes.
Synonyms
Antonyms
Real-World Examples
“Tellingly, his first broadcasting gig was with the BBC World Service, describing pictures in the National Gallery to listeners in west Africa.” “And I mean … y’know … it’s become the most successful news programme in the history of radio broadcasting for a very good reason, y’know?” “Eurovision is a co-production of public broadcasters belonging to the European Broadcasting Union.” “Scotland editor James Cook is back on, as well as broadcasting legend Kirsty Wark, who we try to convince that solar eclipses aren’t boring.” Domains
- Exam level
- CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.B2 FirstIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.5.5–6.5TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 4.0–4.572–94TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.785–944
- Frequency
- Common
- Level
- B2 · Upper Intermediate
- Updated
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