broadcasting
n. uncountablen. the business or act of sending out programs on television, radio, or the internet. It can also mean the act of spreading seeds over a wide area in a field.
n. the transmission of audio or video content to a dispersed audience via any electronic mass communications medium. In an agricultural context, it refers to the method of scattering seeds or fertilisers broadly across the soil surface.
The company is a leader in digital broadcasting.
Public service broadcasting remains a vital source of news and education for citizens who lack high-speed internet access.
While modern agriculture often relies on precision drilling, traditional broadcasting remains an efficient method for sowing cover crops across large, uneven terrains during the early spring thaw.
Uncountable when referring to the industry or the general act of transmission; occasionally countable when referring to specific technical methods.