crossover
n. C / Un. a mix of two different styles or groups. You use this when a person or thing moves from one area into another, like a singer who starts making movies.
n. the process or result of transitioning from one distinct style, category, or field to another. Often describes a product or person that appeals to multiple diverse audiences simultaneously.
The new car is a crossover between a truck and a sedan.
The athlete's successful crossover from professional basketball to acting surprised many critics who doubted his range.
In modern marketing, a successful crossover occurs when a niche product gains mainstream traction without alienating its original core demographic through perceived commercialisation.
Deverbal from cross over.
Often used as a modifier before another noun, such as 'crossover hit' or 'crossover appeal'.