endorsements
n. countablen. public statements or signs of support for a person, product, or idea. You often see these when famous people recommend a brand or when organizations support a politician.
n. formal declarations of approval or support for a candidate, product, or policy. Often involves a public recommendation by a celebrity or an influential organization.
The athlete signed several lucrative product endorsements.
The presidential candidate secured key endorsements from several major labor unions before the primary election.
While celebrity endorsements can significantly boost short-term sales, long-term brand loyalty depends more on the actual quality and reliability of the product itself.
Often used in the plural to refer to a collection of supportive statements or contracts.