endorsement
- 01 B2 Upper Intermediate
a public statement that shows you support or approve of someone or something.
a formal or public expression of approval or support for a person, policy, or cause.
Simple“The candidate was delighted to receive an official endorsement from the local newspaper.”
In context“The prime minister's endorsement of the new environmental policy provided the necessary political momentum to pass the bill through parliament.”
Antonyms - 02 B2 Upper Intermediate
when a famous person says they like a product in an advertisement.
a promotional statement by a celebrity or public figure recommending a specific product or brand, often for payment.
Simple“The athlete signed a multi-million dollar endorsement deal with a famous shoe company.”
In context“The marketing agency argued that a celebrity endorsement would significantly increase the brand's appeal among younger consumers.”
Synonyms - 03 C1 Advanced
a formal change or note added to a legal document, like an insurance policy or a driving licence.
a formal amendment or annotation added to an official document, such as an insurance contract or a professional licence.
Simple“You need to check if your insurance policy has an endorsement for flood damage.”
In context“The insurer added a specific endorsement to the policy to cover the transport of hazardous materials across international borders.”
- 04 C1 Advanced
permission to do a specific task within a job you are already licensed for.
an official notation on a professional licence indicating that the holder is qualified to perform a specific skill or operate specific equipment.
Simple“After ten hours of night flying, the pilot finally earned his night-flight endorsement.”
In context“The teacher sought an additional endorsement in special education to expand her employment opportunities within the school district.”
UsageOften used in aviation and education contexts.
Synonyms
“Two years after launching the vodka firm, Morgan and Quinn accepted investment from DJ Charlie Sloth whose celebrity contacts brought valuable endorsements to the gold-coloured vodka bottles.”
“Perhaps the strongest endorsement of the postwar American model is the adoption of its core features by international competitors.”
From endorse + -ment.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.