gin up

phr.v. to create or produce something, especially when you need to find a way to make it happen.

phr.v. to generate, devise, or create something through effort or ingenuity. Transitive; requires a direct object.

“The company is trying to gin up some new business before the end of the year.”

“The marketing department worked overtime to gin up interest in the product launch, despite the lack of a significant advertising budget.”

American English · Informal

phr.v. to make people feel excited, angry, or interested in something.

phr.v. to stir up, stimulate, or incite enthusiasm or a specific emotional response.

“The politician tried to gin up support for the new law by giving speeches.”

“The editorial was clearly designed to gin up outrage among the local residents regarding the proposed tax hike.”

American English · Informal

phr.v. to make something seem more important or bigger than it really is.

phr.v. to exaggerate or artificially inflate the importance or scale of something.

“Critics say the news report was just trying to gin up a controversy.”

“The legal team was accused of trying to gin up a crisis to force a settlement before the trial began.”

American English · Informal