What does "positioning" mean?

1. (physical placement) the act of putting something in a specific place or position. 2. (marketing strategy) how a company presents a product so that people see it in a certain way.

How do you use "positioning"?

Often used with 'of' to describe the object being moved.

positioning

US //pəˈzɪʃənɪŋ// UK //pəzˈɪʃənɪŋ// po·si·tion·ing

1 physical placement (n.)
B2 Upper Intermediate

the act of putting something in a specific place or position.

the physical act of placing or arranging an object or person in a particular location or stance.

Example

The careful positioning of the mirrors made the small room look much larger.

Example

The precise positioning of the satellite was critical for maintaining a stable communication link with the ground station.

Usage

Often used with 'of' to describe the object being moved.
2 marketing strategy (n.)
C1 Advanced Academic Technical

how a company presents a product so that people see it in a certain way.

the strategic process of defining how a brand or product is perceived by a target audience relative to competitors.

Example

The company changed its positioning to attract younger customers.

Example

Market positioning requires a deep understanding of consumer psychology and a clear articulation of the product's unique value proposition.

Teacher's tip

This sense is common in business and marketing contexts; learners should distinguish it from simple physical placement.