Word
Definitions
01physical placement
B2 · Upper Intermediate Uncountable noun
n. the act of putting something in a specific place or position.
n. the physical act of placing or arranging an object or person in a particular location or stance.
“The careful positioning of the mirrors made the small room look much larger.”
“The precise positioning of the satellite was critical for maintaining a stable communication link with the ground station.”
Usage
Often used with 'of' to describe the object being moved.
Synonyms
02marketing strategy
C1 · Advanced Uncountable noun Academic · Technical
n. how a company presents a product so that people see it in a certain way.
n. the strategic process of defining how a brand or product is perceived by a target audience relative to competitors.
“The company changed its positioning to attract younger customers.”
“Market positioning requires a deep understanding of consumer psychology and a clear articulation of the product's unique value proposition.”
Teaching tip
This sense is common in business and marketing contexts; learners should distinguish it from simple physical placement.
Synonyms
Real-World Examples
“For example, positioning a space-related idea, activity, product or policy as a benefit to "all humankind," even if it could damage Earth or the larger cosmic environment, would be starwashing.” “Framework is positioning the Laptop 13 Pro as a “MacBook Pro for Linux users,” and Ubuntu 24.04 LTS is available for the first time as a preinstalled OS for the laptop’s prebuilt edition.” “He starts the press; his vision, movement, pace, control and positioning set the tone; and his finishing, once considered wasteful, is ruthless.” Word family
VERB
NOUN
ADJECTIVE
- Exam level
- CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.B2 FirstIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.5.5–6.5TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 4.0–4.572–94TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.785–944
- Frequency
- Frequent
- Level
- B2 · Upper Intermediate
- Updated
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QR code
englishreference.com/q/positioning
「カタカナ語」 data: JMdict (EDRDG), CC BY-SA 4.0