positioning
- 01 B2 Upper Intermediate
the act of putting something in a specific place or position.
the physical act of placing or arranging an object or person in a particular location or stance.
Simple“The careful positioning of the mirrors made the small room look much larger.”
In context“The precise positioning of the satellite was critical for maintaining a stable communication link with the ground station.”
UsageOften used with 'of' to describe the object being moved.
Synonyms - 02 C1 Advanced
how a company presents a product so that people see it in a certain way.
the strategic process of defining how a brand or product is perceived by a target audience relative to competitors.
Simple“The company changed its positioning to attract younger customers.”
In context“Market positioning requires a deep understanding of consumer psychology and a clear articulation of the product's unique value proposition.”
Teacher's tipThis sense is common in business and marketing contexts; learners should distinguish it from simple physical placement.
Synonyms
“For example, positioning a space-related idea, activity, product or policy as a benefit to "all humankind," even if it could damage Earth or the larger cosmic environment, would be starwashing.”
“Framework is positioning the Laptop 13 Pro as a “MacBook Pro for Linux users,” and Ubuntu 24.04 LTS is available for the first time as a preinstalled OS for the laptop’s prebuilt edition.”