branding
- 01 B2 Upper Intermediate
the work of creating a special name and design for a product so that people remember it.
the strategic process of creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.
Simple“The company spent millions on new branding to attract younger customers.”
In context“Effective branding requires more than just a memorable logo; it necessitates a consistent emotional connection across every consumer touchpoint.”
- 02 B2 Upper Intermediate
the specific logos, colours, and styles that a company uses on its products.
the set of visual identifiers, such as trademarks and colour schemes, that constitute a brand's trade dress.
Simple“The new branding features bright colours and a modern font.”
In context“The designer ensured that the branding remained consistent across both the digital interface and the physical packaging.”
- 03 C1 Advanced
the act of burning a mark into the skin of an animal to show who owns it.
the practice of using a hot iron to burn a distinctive mark into the hide of livestock for the purpose of identification and proof of ownership.
Simple“The farmer finished the branding of the young cattle before the storm started.”
In context“Traditional branding remains a common method for identifying cattle on large ranches where electronic tagging may be impractical.”
“He said the chimes only played for a few seconds at a time and questioned whether the 19:00 rule should be reviewed, branding it "outdated".”
“Further, it’s important to be aware that “world model” is becoming a branding term as much as a technical one.”