What does "branding" mean?

1. (marketing and identity) the work of creating a special name and design for a product so that people remember it. 2. (visual design elements) the specific logos, colours, and styles that a company uses on its products. 3. (marking livestock) the act of burning a mark into the skin of an animal to show who owns it.

branding

US //ˈbɹændɪŋ// UK //bɹˈændɪŋ// brand·ing

1 marketing and identity (n.)
B2 Upper Intermediate

the work of creating a special name and design for a product so that people remember it.

the strategic process of creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.

Example

The company spent millions on new branding to attract younger customers.

Example

Effective branding requires more than just a memorable logo; it necessitates a consistent emotional connection across every consumer touchpoint.
2 visual design elements (n.)
B2 Upper Intermediate

the specific logos, colours, and styles that a company uses on its products.

the set of visual identifiers, such as trademarks and colour schemes, that constitute a brand's trade dress.

Example

The new branding features bright colours and a modern font.

Example

The designer ensured that the branding remained consistent across both the digital interface and the physical packaging.
- logo
- visual identity
- livery

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3 marking livestock (n.)
C1 Advanced Technical

the act of burning a mark into the skin of an animal to show who owns it.

the practice of using a hot iron to burn a distinctive mark into the hide of livestock for the purpose of identification and proof of ownership.

Example

The farmer finished the branding of the young cattle before the storm started.

Example

Traditional branding remains a common method for identifying cattle on large ranches where electronic tagging may be impractical.
- marking
- stamping