Word
Definitions
01marketing and identity
B2 · Upper Intermediate Uncountable noun
n. the work of creating a special name and design for a product so that people remember it.
n. the strategic process of creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.
“The company spent millions on new branding to attract younger customers.”
“Effective branding requires more than just a memorable logo; it necessitates a consistent emotional connection across every consumer touchpoint.”
02visual design elements
B2 · Upper Intermediate Uncountable noun
n. the specific logos, colours, and styles that a company uses on its products.
n. the set of visual identifiers, such as trademarks and colour schemes, that constitute a brand's trade dress.
“The new branding features bright colours and a modern font.”
“The designer ensured that the branding remained consistent across both the digital interface and the physical packaging.”
03marking livestock
C1 · Advanced Uncountable noun Technical
n. the act of burning a mark into the skin of an animal to show who owns it.
n. the practice of using a hot iron to burn a distinctive mark into the hide of livestock for the purpose of identification and proof of ownership.
“The farmer finished the branding of the young cattle before the storm started.”
“Traditional branding remains a common method for identifying cattle on large ranches where electronic tagging may be impractical.”
Real-World Examples
“Further, it’s important to be aware that “world model” is becoming a branding term as much as a technical one.” “He said the chimes only played for a few seconds at a time and questioned whether the 19:00 rule should be reviewed, branding it "outdated".” “But the branding of this thicker yogurt relied on a touch of the exotic.” “As GM’s OnStar celebrates more than 30 years of service, a dozen others have joined, with each automaker branding its own unique services.” - Exam level
- CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.B2 FirstIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.5.5–6.5TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 4.0–4.572–94TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.785–944
- Frequency
- Frequent
- Level
- B2 · Upper Intermediate
- Updated
- アルファベット
- 読み方の一覧 →
QR code
englishreference.com/q/branding
「カタカナ語」 data: JMdict (EDRDG), CC BY-SA 4.0