pricing
- 01 B2 Upper Intermediate
the act of deciding how much a company will charge for its products.
the process or strategy of determining the value of a product or service for sale.
Simple“The company is reviewing its pricing to stay competitive with other brands.”
In context“Effective pricing requires a deep understanding of both production costs and the perceived value of the brand in a crowded marketplace.”
UsageOften used as an uncountable noun in business contexts.
- 02 B2 Upper Intermediate
the amount of money that you must pay for something.
the specific level or scale at which prices are set for a range of goods.
Simple“The new gym offers flexible pricing for students and seniors.”
In context“The airline's aggressive pricing led to a significant increase in ticket sales during the off-peak season.”
UsageCan be used as a countable noun when referring to different schemes or structures.
“Traders are even now pricing in a 25% chance of a second hike by the end of the year – what would be the fifth for 2026.”
“Financial markets ahead of the latest consumer price data were pricing in a roughly 60% chance of an RBA interest rate hike by December, and this morning’s figures make another rate increase more likely.”