pricing
n. uncountablen. the process of deciding how much a product or service should cost. It involves looking at costs, what customers will pay, and what other companies charge.
n. the act or process of establishing a value for a product or service. Often used in business contexts to describe the strategic determination of market rates.
The company is reviewing its pricing for the new year.
Aggressive pricing helped the new startup gain a large share of the market in just six months.
The marketing department argued that premium pricing would reinforce the brand's luxury image, even if it resulted in a lower total volume of sales.
Primarily uncountable; functions as a gerund-noun describing the ongoing business activity.
the price of the pricingthe pricing strategyLearners sometimes treat 'pricing' as a synonym for 'price' itself; 'pricing' refers to the system or process, not the specific amount.