ENGLISH
REFERENCE

pricing

n.
US //ˈpɹaɪsɪŋ// UK //pɹˈaɪsɪŋ// pric·ing
  1. 1 setting a price (n.)
    B2 Upper Intermediate Academic

    the act of deciding how much a company will charge for its products.

    the process or strategy of determining the value of a product or service for sale.

    Example

    The company is reviewing its pricing to stay competitive with other brands.

    Example

    Effective pricing requires a deep understanding of both production costs and the perceived value of the brand in a crowded marketplace.

    Usage

    Often used as an uncountable noun in business contexts.

  2. 2 the cost level (n.)
    B2 Upper Intermediate

    the amount of money that you must pay for something.

    the specific level or scale at which prices are set for a range of goods.

    Example

    The new gym offers flexible pricing for students and seniors.

    Example

    The airline's aggressive pricing led to a significant increase in ticket sales during the off-peak season.

    Usage

    Can be used as a countable noun when referring to different schemes or structures.

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