rethink
n. countable B2 Upper Intermediate US //ɹiˈθɪŋk// re·think
n. the act of thinking about a plan or idea again to see if it needs changes. You usually do this when you realize the first plan might not work.
n. an instance of reconsidering a previous decision, policy, or idea, often resulting in a significant change of direction. Frequently follows a failure or a change in circumstances.
The project needs a total rethink.
After the initial marketing campaign failed to attract customers, the team decided a complete rethink of the brand was necessary.
The sudden shift in global trade policy forced a fundamental rethink of the company's long-term manufacturing strategy and supply chain logistics.
From re- + think.
Usage
Often used with the adjectives 'major', 'radical', or 'fundamental'.