shrinkage
n.the act of losing money or value, especially in a business or the stock market. It can also mean the physical act of something getting smaller.
n.the reduction in the value of an asset, such as a stock or real estate, or the physical reduction in size of a material. In a financial context, it refers to the loss of capital or market value.
“The company suffered a lot of shrinkage during the recession.”
“After the merger failed, the company experienced significant shrinkage in its market share and had to lay off several employees.”
“Economists warned that the sudden shrinkage of the housing market would lead to a long-term decline in consumer confidence and a slowdown in overall economic growth.”
From shrink + -age.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.