visibility
n. uncountablen. how far or how clearly you can see, especially because of the weather. It also means how much people notice a person or a brand.
n. the state of being able to see or be seen, often determined by atmospheric conditions or light. In a commercial context, it refers to the degree of public awareness or prominence a brand or individual achieves.
The thick fog made visibility very poor on the road.
The marketing team is working on a new campaign to increase the brand's visibility on social media.
Despite the high-altitude conditions, the pilot maintained enough visibility to identify the landing strip through the breaking clouds.
From Middle French visibilité, from Late Latin visibilitas; equivalent to visible + -ity.
Often used with adjectives like 'high', 'low', 'poor', or 'zero'.