break the Internet

The early use of the phrase (around the mid-1990s) refers to literally breaking the Internet connection of a single device. It also refers to breaking the World Wide Web or the Internet itself, with the implication that it would be impossible or implausible to do so in most ordinary contexts. A figurative usage of the phrase emerged in the early 2000s. Rather than the Internet or an Internet connection literally breaking, the figurative meaning describes a web server becoming overwhelmed by a surge in organic, non-malicious web traffic. It can also describe a deliberate, malicious attempt to overwhelm a web server, as in a denial-of-service attack or other cyberattack. In the early 2010s, "break the internet" developed a secondary figurative usage in Internet slang. Similar to "going viral", the slang usage refers to behavior that causes a dramatic increase in web traffic or social media commentary, especially when the behavior was ostentatious or controversial. The phrase was famously used on the November 2014 issue of Paper magazine, titled "Break the Internet" and featuring American celebrity Kim Kardashian on the cover. The magazine was not the first to use the phrase in this sense, but it did popularize it.