charm offensive
A campaign of deliberately using charm and flattery in order to achieve some goal, especially in a political or diplomatic field.
Meaning adapted from Wiktionary, available under CC BY-SA 4.0.
“The politician started a charm offensive to win more votes.”
“After the bad press, the company launched a charm offensive to regain the trust of its customers.”
“The diplomat initiated a calculated charm offensive, hoping to soften the opposition's stance before the final treaty negotiations began.”
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charm the birds from the trees
To behave in a very charming manner.
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charmed life
A life in which one is always lucky and safe from danger.
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prawn cocktail offensive
a strategy of the Labour Party in winning over important people in the world of finance
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take the offensive
To attack instead of defending; to be bold and proactive.
Last updated August 10, 2026