English Reference

Idiom

charm offensive

Meaning

A campaign of deliberately using charm and flattery in order to achieve some goal, especially in a political or diplomatic field.

Meaning adapted from Wiktionary, available under CC BY-SA 4.0.

Examples

“The politician started a charm offensive to win more votes.”

“After the bad press, the company launched a charm offensive to regain the trust of its customers.”

“The diplomat initiated a calculated charm offensive, hoping to soften the opposition's stance before the final treaty negotiations began.”

Examples

simple

“The politician started a charm offensive to win more votes.”

contextual

“After the bad press, the company launched a charm offensive to regain the trust of its customers.”

complex

“The diplomat initiated a calculated charm offensive, hoping to soften the opposition's stance before the final treaty negotiations began.”

Key words

Related idioms

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English Reference