He thinks his new phone is the greatest thing since sliced bread.
greatest thing since sliced bread
idiomSomething amazing, outstanding or praiseworthy, especially a relatively recent invention likely to improve people's lives.
Origin
first recorded 20th c.Adapted from the advertising slogan used in 1928 by the Chillicothe Baking Company (the first company to sell sliced bread), which was as follows: The greatest forward step in the baking industry since bread was wrapped.
Everyone says the new software update is the greatest thing since sliced bread because it saves so much time.
While some critics remained skeptical, the inventor insisted that his revolutionary energy-saving device was the greatest thing since sliced bread.
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a little bit of bread and no cheese
Used to represent the song of the yellowhammer (Emberiza citrinella).
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be a thing
To exist, or to be available, widespread, possible, or a common practice.
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best thing since sliced bread
Alternative form of greatest thing since sliced bread.
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best thing since sliced pan
Alternative form of greatest thing since sliced bread.
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bread and butter
That which is central or fundamental, as to one's business, survival, or income; a staple or cornerstone.
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bread and circuses
Food and entertainment provided by the state, particularly if intended to placate the people.
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bread of life
Anything which is regarded as a source or inspiration of spiritual nourishment.
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bright young thing
One who is youthful, clever, eager, and high-spirited in manner and attractive in appearance.