That quiet company is a sleeping giant in the tech market.
sleeping giant
idiomSomeone or something with great, latent strength.
Origin
first recorded 18th c.A metaphor, maybe derived from Gulliver's Travels (1726), and made popular by the 1970 film Tora! Tora! Tora!, see quotations.
Many experts believe the country's economy is a sleeping giant that will soon dominate global trade.
The political movement, long dismissed as irrelevant by the establishment, proved to be a sleeping giant that eventually reshaped the entire nation.
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gentle giant
A person or animal of a great size or strength, yet who is of a friendly nature and not aggressive or threatening.
- 02
let a sleeping dog lie
Alternative form of let sleeping dogs lie.
- 03
let sleeping dogs lie
To leave things as they are; especially, to avoid restarting or rekindling an old argument; to leave disagreements in the past.
- 04
one small step for man, one giant leap for mankind
(used imitatively) A cliché used to exaggerate an accomplishment or milestone.
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sleeping at the switch
Alternative form of asleep at the switch.
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sleeping policeman
A speed bump.