Farmers in this region grow many types of specialty crop.
specialty crop
idiomAny of various crops cultivated for, or managed and gathered for, human use (in food, personal hygiene, medicine, or decoration) rather than as animal feed, fodder, or forage.
The local market focuses on selling specialty crop varieties that you cannot find in standard grocery stores.
Agricultural experts argue that diversifying into a high-value specialty crop can provide small-scale farmers with a more stable income than traditional commodity farming.