buzz
n. C / Un. a feeling of excitement or energy around a place, person, or event. You might also use it to describe the low, humming sound a bee makes.
n. a state of intense excitement, interest, or activity surrounding a particular topic or event. Often used to describe the collective energy of a crowd or the public's reaction to a new product.
There is a real buzz in the city before the big game.
The marketing team worked for months to create a buzz before the new smartphone was released.
Despite the initial buzz surrounding the startup's launch, investors grew cautious when the company failed to produce a working prototype within the first fiscal quarter.
Often used with the definite article ('the buzz') or as a singular noun ('a buzz').