hype
n. uncountablen. a lot of excitement or talk about something, often to make it seem more important than it really is. You see this when companies advertise a new product to make everyone want it.
n. intensive or exaggerated publicity or promotion intended to generate public interest. Informal in register; often implies that the actual quality of the subject may not justify the level of excitement.
The new movie didn't live up to the hype.
Despite all the media hype surrounding the product launch, sales were surprisingly low during the first week.
Marketing executives often struggle to balance genuine consumer engagement with artificial hype, as modern audiences are increasingly cynical toward aggressive promotional campaigns.
Clipping of hyperbole.
Commonly used in the phrase 'live up to the hype'.