sponsorship
- 01 B2 Upper Intermediate
money or support given by a company to an event or person, usually to show their brand name.
financial or material support provided by a commercial entity to an event, athlete, or organization in exchange for brand exposure.
Simple“The local football team survived this year thanks to a generous sponsorship from a bank.”
In context“The tech giant withdrew its sponsorship of the music festival after a series of controversial public statements by the organizers.”
UsageOften used as an uncountable noun for the concept, but countable when referring to specific deals.
- 02 B2 Upper Intermediate
the state of being a sponsor or the act of helping someone achieve something.
the state or practice of acting as a sponsor, particularly in a legal, official, or charitable capacity.
Simple“The student applied for a visa under the sponsorship of the university.”
In context“Under the sponsorship of the Ministry of Culture, the young artist was able to complete her residency in Paris.”
UsageCommonly used in the context of immigration, charity, or official mentorship.
“Separately, the EBU revealed that Israeli cosmetics company Moroccan Oil had ended its sponsorship of Eurovision after six years.”
“That is critical.” Coe noted that World Athletics has broadcast and sponsorship deals expiring in 2029, so seeking external sources of revenue is “an absolutely critical conversation to have.”