sponsorship
n. C / Un. money or support given by a company to a person, team, or event. In return, the company usually gets to show its name or logo for advertising.
n. financial support or provision of resources by an organization for an individual, entity, or event, typically in exchange for promotional benefits. Often involves a formal contractual agreement between the sponsor and the recipient.
The local bank provided sponsorship for the youth soccer team.
Securing corporate sponsorship allowed the charity to host the gala without spending any of its own donation funds.
The athlete's lucrative sponsorship deal with the footwear giant includes clauses regarding public conduct and mandatory appearances at international marketing summits.
Uncountable when referring to the general system of support; countable when referring to a specific agreement or deal.