generating
v. B2 Upper Intermediate US //ˈdʒɛnɝˌeɪtɪŋ// UK //dʒˈɛnəɹˌeɪtɪŋ// gen·er·at·ing
v. to produce or create something, such as power, money, or new ideas.
v. to produce or create something as a result of a process. Transitive — requires a direct object, often used in technical, economic, or creative contexts.
The new wind farm is generating clean electricity.
The marketing team is generating several new ideas to help increase sales this quarter.
By generating significant public interest through social media, the small charity managed to secure enough funding for the entire year within just three weeks.
Usage
The verb is transitive and always takes a direct object.