English Reference

Word

herald

Phoneticsher·ald, stress on the first syllable

US/ˈhɛɹəɫd/

UK/hˈɛɹəld/

Definitions

01a sign of things to come

C1 · Advanced Countable noun Literary

n. a person or thing that shows that something else is about to happen.

n. a harbinger or sign that indicates the approach of a significant event or change.

“The first few yellow leaves are a herald of the coming autumn.”

“The sudden drop in interest rates was seen by many economists as a herald of a broader market recovery.”

02a messenger

C1 · Advanced Countable noun Literary · Archaic

n. a person who carries important news or messages.

n. a messenger, especially one employed by a monarch or state to deliver official proclamations.

“In the old story, a herald arrived at the village to announce the king's visit.”

“The royal herald stood in the town square, reading the new decree to the gathered citizens.”

Synonyms

03an advertisement

C2 · Proficiency Countable noun Advertising Technical · Formal

n. a small printed paper or notice used to advertise something.

n. a handbill or printed notice consisting of an advertisement.

“The shop owner handed out a herald for the upcoming summer sale.”

“The local theatre distributed a brightly coloured herald to promote their new production of the play.”

Synonyms

handbillflyercircular

04to announce

C1 · Advanced Formal

v. to announce or signal that something important is starting.

v. to proclaim or announce the arrival or start of something, often with a sense of ceremony or importance.

“The loud music heralded the start of the parade.”

“The CEO's keynote speech was intended to herald a new era of innovation for the technology firm.”

Usage

Often used in the passive voice or to describe events that signal change.

Antonyms

Real-World Examples

“That 2014 debut, featuring the mega-hit Stay With Me, heralded them as a soulful chart-topper, if one whose knack for heartbreak could verge on self-pity.”
The Guardian 14 Aug 2026
“This was meant to herald a turnaround, but it has continued to struggle in what has been a difficult environment for the industry as a whole.”
BBC News 10 Jun 2026

Domain

Advertising

This entry

Exam level
CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.C1 AdvancedIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.7.0–8.0TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 5.0–5.595–113TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.945–990
Frequency
Frequent
Level
C1 · Advanced
Updated

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English Reference