herald
- 01 C1 Advanced
n.a person or thing that shows that something else is about to happen.
n.a harbinger or sign that indicates the approach of a significant event or change.
Simple“The first few yellow leaves are a herald of the coming autumn.”
In context“The sudden drop in interest rates was seen by many economists as a herald of a broader market recovery.”
- 02 C1 Advanced
n.a person who carries important news or messages.
n.a messenger, especially one employed by a monarch or state to deliver official proclamations.
Simple“In the old story, a herald arrived at the village to announce the king's visit.”
In context“The royal herald stood in the town square, reading the new decree to the gathered citizens.”
- 03 C2 Proficiency
n.a small printed paper or notice used to advertise something.
n.a handbill or printed notice consisting of an advertisement.
Simple“The shop owner handed out a herald for the upcoming summer sale.”
In context“The local theatre distributed a brightly coloured herald to promote their new production of the play.”
- 04 C1 Advanced
v.to announce or signal that something important is starting.
v.to proclaim or announce the arrival or start of something, often with a sense of ceremony or importance.
Simple“The loud music heralded the start of the parade.”
In context“The CEO's keynote speech was intended to herald a new era of innovation for the technology firm.”
UsageOften used in the passive voice or to describe events that signal change.
“That 2014 debut, featuring the mega-hit Stay With Me, heralded them as a soulful chart-topper, if one whose knack for heartbreak could verge on self-pity.”
“This was meant to herald a turnaround, but it has continued to struggle in what has been a difficult environment for the industry as a whole.”