hook
n. countable B2 Upper Intermediate Oxford US //ˈhʊk// UK //hˈʊk// hook
n. A catchy, memorable part of a song or story that grabs your attention. It's the part that makes you want to keep listening or reading.
n. A memorable musical or lyrical phrase, often repeated, that is designed to be catchy and commercially appealing. This sense is an informal, metaphorical extension of the primary meaning.
The song has a really great hook.
The producer said the chorus needed a stronger hook to become a radio hit.
A compelling narrative hook in the first chapter is essential for grabbing the reader's attention and convincing them to invest in the story.
Usage
Commonly used in phrases like 'the hook of the song' or modified by adjectives such as 'catchy' or 'memorable'.