English Reference
verb

insure

v.
US /ˌɪnˈʃʊɹ/ UK /ɪnʃˈɔː/ in·sure UK spelling insures, insuring

  1. 01 B2 Upper Intermediate

    to buy a policy that pays you money if something bad happens to your property or health.

    to arrange for compensation in the event of damage to or loss of property, or injury to or the death of someone, in exchange for regular payments.

    Simple

    It is important to insure your house against fire and flood damage.

    In context

    The company decided to insure the entire fleet of delivery vehicles against theft and accidental damage to mitigate potential operational losses.

    Usage

    Often used with the preposition 'against' followed by the specific risk.

    Pitfall
    I need to insure that the door is locked. I need to ensure that the door is locked.

    Use 'insure' for financial protection and 'ensure' to mean 'make certain'.

    coverprotectunderwrite
  2. 02 C1 Advanced American EnglishArchaic

    to make sure that something will happen.

    to make sure, certain, or safe; a variant spelling of 'ensure'.

    Simple

    Please insure that all the windows are closed before you leave the building.

    In context

    The new safety protocols were designed to insure that no unauthorised personnel could access the laboratory after hours.

    Usage

    Followed by a 'that' clause.

    Teacher's tip

    In modern English, 'ensure' is the standard spelling for this meaning; 'insure' is almost exclusively reserved for financial contexts.

Don't confuse

insure vs ensure vs assure — Assure is for people, ensure is for outcomes, and insure is for financial protection.

It is also a good idea to insure your bike the moment you arrive at university.

The Guardian· 7 Sept 2026

First attested in c. 1440, as a variant of Middle English ensuren (from Anglo-Norman enseurer, itself from en- + seür (“sure”), probably influenced by Old French asseürer (“to assure”)); took on its particular sense of "make safe against loss by payment of premiums" in 1635, replacing assure. Doublet of ensure.

Etymology adapted from Wiktionary, available under CC BY-SA 4.0.

This entry
Origin xno enseurer
Level B2 · Upper Intermediate
Frequency Frequent
Updated