motivation
- 01 B1 Intermediate
the feeling of wanting to do something, especially when it involves hard work.
the internal state or enthusiasm that drives an individual to act or perform a task.
Simple“It is hard to find the motivation to go to the gym when it is raining outside.”
In context“The team's motivation plummeted after the third consecutive defeat, making it difficult for the coach to maintain a positive atmosphere during training sessions.”
Synonyms - 02 B2 Upper Intermediate
the specific reason why you do something.
a specific factor, incentive, or reason that explains a person's behaviour or choices.
Simple“Money was his main motivation for taking the extra shifts at the factory.”
In context“The detective struggled to identify a clear motivation for the crime, as the suspect had no prior connection to the victim or the property.”
- 03 B2 Upper Intermediate
the act of giving someone a reason to do something or making them feel excited about it.
the process or action of stimulating interest or enthusiasm in another person to achieve a goal.
Simple“The manager's style of motivation involves giving small rewards for every success.”
In context“Effective employee motivation requires a sophisticated balance of financial incentives and genuine professional recognition.”
SynonymsAntonymsdiscouragement - 04 C2 Proficiency
a measurement of how much an advertisement makes people want to buy a product.
a research metric used to quantify the effectiveness of a commercial in influencing consumer purchase intent.
Simple“The agency used a motivation score to see if the new TV ad would actually increase sales.”
In context“The study analysed the motivation levels of the target demographic, concluding that the emotional appeal of the campaign significantly outweighed the rational arguments.”
UsageCommonly used in market research and advertising analytics.
Synonymsconsumer intent
Usage primary motivation
“Turn that burning resentment into insight and motivation.”
“The park offers a protected environment for the carnivores, Stahler says, making it a “wolf fortress.” One of the big motivations for recovering wolves was to bring back a top carnivore to the landscape.”
From French motivation. Morphologically motivate + -ion.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.