motivation

B2 · Upper Intermediate Countable noun

n. the specific reason why you do something.

n. a specific factor, incentive, or reason that explains a person's behaviour or choices.

“Money was his main motivation for taking the extra shifts at the factory.”

“The detective struggled to identify a clear motivation for the crime, as the suspect had no prior connection to the victim or the property.”

B2 · Upper Intermediate Uncountable noun

n. the act of giving someone a reason to do something or making them feel excited about it.

n. the process or action of stimulating interest or enthusiasm in another person to achieve a goal.

“The manager's style of motivation involves giving small rewards for every success.”

“Effective employee motivation requires a sophisticated balance of financial incentives and genuine professional recognition.”

C2 · Proficiency Uncountable noun Science Technical

n. a measurement of how much an advertisement makes people want to buy a product.

n. a research metric used to quantify the effectiveness of a commercial in influencing consumer purchase intent.

“The agency used a motivation score to see if the new TV ad would actually increase sales.”

“The study analysed the motivation levels of the target demographic, concluding that the emotional appeal of the campaign significantly outweighed the rational arguments.”