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REFERENCE

motivation

n.
US //ˌmoʊtəˈveɪʃən// UK //mˌəʊtɪvˈeɪʃən// mo·ti·va·tion
  1. 1 desire to do something (n.)
    B1 Intermediate

    the feeling of wanting to do something, especially when it involves hard work.

    the internal state or enthusiasm that drives an individual to act or perform a task.

    Example

    It is hard to find the motivation to go to the gym when it is raining outside.

    Example

    The team's motivation plummeted after the third consecutive defeat, making it difficult for the coach to maintain a positive atmosphere during training sessions.
  2. 2 a reason or incentive (n.)
    B2 Upper Intermediate

    the specific reason why you do something.

    a specific factor, incentive, or reason that explains a person's behaviour or choices.

    Example

    Money was his main motivation for taking the extra shifts at the factory.

    Example

    The detective struggled to identify a clear motivation for the crime, as the suspect had no prior connection to the victim or the property.
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  1. 3 the act of encouraging (n.)
    B2 Upper Intermediate

    the act of giving someone a reason to do something or making them feel excited about it.

    the process or action of stimulating interest or enthusiasm in another person to achieve a goal.

    Example

    The manager's style of motivation involves giving small rewards for every success.

    Example

    Effective employee motivation requires a sophisticated balance of financial incentives and genuine professional recognition.
    • discouragement
  2. 4 advertising impact (n.)
    C2 Proficiency Technical Science

    a measurement of how much an advertisement makes people want to buy a product.

    a research metric used to quantify the effectiveness of a commercial in influencing consumer purchase intent.

    Example

    The agency used a motivation score to see if the new TV ad would actually increase sales.

    Example

    The study analysed the motivation levels of the target demographic, concluding that the emotional appeal of the campaign significantly outweighed the rational arguments.

    Usage

    Commonly used in market research and advertising analytics.
    • consumer intent
Origin

From French motivation. Morphologically motivate + -ion.

Word family

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