English Reference

Word

advertise

Phoneticsad·ver·tise, stress on the first syllable

US/ˈædvɝˌtaɪz/

UK/ˈædvətˌaɪz/

Definitions

01to promote a product

A2 · Elementary

v. to tell people about a product or service in newspapers, on TV, or online so that they will buy it.

v. to describe or present a product, service, or event in a public medium to increase sales or awareness.

“The company spent millions of dollars to advertise their new smartphone during the football game.”

“Global brands often advertise their flagship products across multiple digital platforms to ensure maximum reach among younger demographics.”

Usage

This is a transitive verb that takes the product or service as its direct object.

Pitfall

They advertised about the new car.

They advertised the new car.

The verb 'advertise' is transitive; you advertise the thing itself, not 'about' the thing.

Synonyms

promotepublicizemarket

02to look for an employee

B1 · Intermediate

v. to post a notice saying that a job is available.

v. to announce a job vacancy publicly to attract potential applicants.

“The restaurant is advertising for a new head chef to start next month.”

“The university decided to advertise the professorship internationally to attract a diverse pool of highly qualified candidates.”

Usage

Often used with the preposition 'for' when the object is the person being sought.

Synonyms

03to make something known

B2 · Upper Intermediate

v. to show or tell people about something, sometimes without meaning to.

v. to make a quality or fact known to others, often through one's appearance or behaviour.

“He didn't want to advertise the fact that he was feeling very nervous.”

“Her expensive designer clothing seemed to advertise her wealth to everyone in the room.”

Antonyms

Real-World Examples

“OpenAI has officially rolled out its advertising trial within ChatGPT, providing insight into the types of products that may soon be integrated into interactions with the AI chatbot.”
The Verge 11 Feb 2026
“This includes generating product images and videos, crafting advertising copy, creating countless ad variations, targeting these ads to users on its platforms, analyzing performance metrics, and refining the ads—all accomplished through AI.”
The Verge 1 May 2025
“As a part of this pilot program, Family Hub refrigerators in the US will receive an over-the-network (OTN) software update with Terms of Service (T&C) and Privacy Notice (PN). Advertising will appear on certain Family Hub refrigerator Cover Screens.”
Ars Technica 18 Sept 2025

Etymology

From Middle English advertisen, from Anglo-Norman advertir (“to inform”), avertir, Middle French advertir, avertir (“to warn, give notice to”), with the French -iss- infix assimilated to -ise, -ize and probably influenced by the noun advertisement. Compare also advert.

Etymology adapted from Wiktionary, available under CC BY-SA 4.0.

Word family

VERB

advertise(A2)

Domain

Advertising

This entry

Exam level
CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.A2 KeyIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.3.0–4.0TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 2.0–2.524–43TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.225–549
Frequency
Frequent
Level
A2 · ElementaryOxford
Updated

QR code

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English Reference