rebrand
v. B2 Upper Intermediate re·brand
v. to change the name, logo, or image of a company or product to make it look new or different. You do this to attract a new group of customers or to improve your reputation.
v. to undergo a change in corporate identity, including the name, logo, or overall image, to improve public perception or target a different market. Often used in marketing and business strategy contexts.
The company decided to rebrand itself as a green energy provider.
After years of declining sales, the fashion brand decided to rebrand with a more modern and youthful image.
The rebrand was not merely a superficial change to the logo; it represented a fundamental shift in the company's core values and long-term strategic goals.
From re- + brand.