rebrand
v.to change the name, logo, or image of a company or product to make it look new or different. You do this to attract a new group of customers or to improve your reputation.
v.to undergo a change in corporate identity, including the name, logo, or overall image, to improve public perception or target a different market. Often used in marketing and business strategy contexts.
“The company decided to rebrand itself as a green energy provider.”
“After years of declining sales, the fashion brand decided to rebrand with a more modern and youthful image.”
“The rebrand was not merely a superficial change to the logo; it represented a fundamental shift in the company's core values and long-term strategic goals.”
“In 2024, Bonnier rebranded Berry-Dee for a younger, TikToking and true crime podcast-loving audience .”
“Blank Street rebranded last year, losing the word 'coffee' from its title and adopting a green hue.”
From re- + brand.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.