English Reference

Word

brand

US/ˈbɹænd/

UK/bɹˈænd/

Definitions

01commercial identity

B1 · Intermediate Countable noun

n. the name, logo, and reputation of a company or its products.

n. the symbolic identity, including name and logo, that distinguishes a product or service in the marketplace.

“The company spent millions of dollars to build a global brand.”

“Effective brand management requires a consistent message across all digital and physical marketing channels to maintain consumer trust.”

02specific product type

A2 · Elementary Countable noun

n. a particular kind of product made by one company.

n. a specific product, service, or provider distinguished by a particular name or design.

“Which brand of coffee do you usually buy at the supermarket?”

“The consumer study revealed that participants were often unable to distinguish between the premium brand and the generic alternative in blind taste tests.”

Synonyms

03type or style

B2 · Upper Intermediate Countable noun

n. a particular type or style of something, like a person's behavior.

n. a distinct variety, style, or manner of a particular quality or activity.

“I really enjoy his unique brand of humor.”

“The politician's specific brand of populism resonated with voters who felt neglected by the traditional parties.”

Synonyms

04burning wood

C2 · Proficiency Countable noun Literary · Archaic

n. a piece of wood that is burning or has been burned.

n. a piece of burning wood or a glowing cinder.

“He used a glowing brand from the fire to light his torch.”

“The traveler snatched a burning brand from the hearth to illuminate the dark passage ahead.”

Synonyms

05to mark with fire

B2 · Upper Intermediate

v. to burn a mark onto the skin of an animal or person.

v. to mark indelibly by burning with a hot iron, typically for identification or as a stigma.

“The farmers used to brand their cattle to show who owned them.”

“Historically, the state would brand certain criminals to ensure they could be identified by the public even after their release.”

Synonyms

06to label someone

B2 · Upper Intermediate

v. to describe someone as something bad, usually unfairly.

v. to characterize or label someone, typically in a way that is damaging to their reputation.

“The media branded him a liar before the trial even started.”

“The whistleblower was branded a traitor by his former colleagues, despite his claims of acting in the public interest.”

Synonyms

stigmatizelabelcharacterize

Collocations

Common phrases and expressions where native English speakers use the word “brand” in context.

Verb

01. brand appeals to

“The brand appeals to young consumers who care about the environment.”

noun + verb + prep

02. brand dominates

“Their brand dominates the local market for athletic footwear.”

noun + verb

03. build brand

“It takes years of hard work to build a successful brand.”

verb + noun

04. launch brand

“The company plans to launch a new brand of skincare next month.”

verb + noun

Adjective

05. generic brand

“Generic brands are often cheaper than the famous alternatives.”

adj + noun

06. global brand

“Coca-Cola is a global brand recognized in almost every country.”

adj + noun

Noun

07. brand awareness

“The advertising campaign was designed to improve brand awareness.”

noun + noun

08. brand image

“The scandal caused serious damage to the company's brand image.”

noun + noun

09. brand loyalty

“Excellent customer service helps to increase brand loyalty.”

noun + noun

10. brand new

11. a particular brand of

“He has a particular brand of humor that not everyone likes.”

12. damage the brand reputation

“Poor product quality will quickly damage the brand reputation.”

Etymology

As an English, Scottish, north German, Dutch, French, and North Germanic surname, from a Germanic personal name derived from Proto-Germanic brandaz (“sword, firebrand, torch”), as in the second element of Hildebrand. * Also as a German surname, variant of Brandt. * As a Swedish and Danish surname, from brand (“fire”). * As a Jewish surname, from German Brand (“fire”).

Etymology adapted from Wiktionary, available under CC BY-SA 4.0.

Word family

NOUN

brand(B1)

Related words

This entry

Exam level
CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.B1 PreliminaryIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.4.0–5.0TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 3.0–3.544–71TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.550–784
Frequency
Very common
Level
B1 · IntermediateOxford
Updated

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