brand
- 01 B1 Intermediate
n.the name, logo, and reputation of a company or its products.
n.the symbolic identity, including name and logo, that distinguishes a product or service in the marketplace.
Simple“The company spent millions of dollars to build a global brand.”
In context“Effective brand management requires a consistent message across all digital and physical marketing channels to maintain consumer trust.”
- 02 A2 Elementary
n.a particular kind of product made by one company.
n.a specific product, service, or provider distinguished by a particular name or design.
Simple“Which brand of coffee do you usually buy at the supermarket?”
In context“The consumer study revealed that participants were often unable to distinguish between the premium brand and the generic alternative in blind taste tests.”
- 03 B2 Upper Intermediate
n.a particular type or style of something, like a person's behavior.
n.a distinct variety, style, or manner of a particular quality or activity.
Simple“I really enjoy his unique brand of humor.”
In context“The politician's specific brand of populism resonated with voters who felt neglected by the traditional parties.”
- 04 C2 Proficiency
- 05 B2 Upper Intermediate
v.to burn a mark onto the skin of an animal or person.
v.to mark indelibly by burning with a hot iron, typically for identification or as a stigma.
Simple“The farmers used to brand their cattle to show who owned them.”
In context“Historically, the state would brand certain criminals to ensure they could be identified by the public even after their release.”
- 06 B2 Upper Intermediate
v.to describe someone as something bad, usually unfairly.
v.to characterize or label someone, typically in a way that is damaging to their reputation.
Simple“The media branded him a liar before the trial even started.”
In context“The whistleblower was branded a traitor by his former colleagues, despite his claims of acting in the public interest.”
Synonyms
Usage brand new
As an English, Scottish, north German, Dutch, French, and North Germanic surname, from a Germanic personal name derived from Proto-Germanic brandaz (“sword, firebrand, torch”), as in the second element of Hildebrand. * Also as a German surname, variant of Brandt. * As a Swedish and Danish surname, from brand (“fire”). * As a Jewish surname, from German Brand (“fire”).
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.