brand
n. countablen. a specific name or image that a company uses to help people recognize its products. It can also mean a particular type or kind of something.
n. a name, term, design, or symbol that identifies one seller's goods or services as distinct from those of other sellers. In a broader sense, it refers to a particular grade or kind of a commodity.
The company spent millions of dollars to build its brand.
Consumers often choose a familiar brand of coffee even if it costs more than the generic version.
The marketing team worked tirelessly to ensure that every aspect of the new brand reflected the company's commitment to sustainable manufacturing and ethical sourcing.
As an English, Scottish, north German, Dutch, French, and North Germanic surname, from a Germanic personal name derived from Proto-Germanic brandaz (“sword, firebrand, torch”), as in the second element of Hildebrand. * Also as a German surname, variant of Brandt. * As a Swedish and Danish surname, from brand (“fire”). * As a Jewish surname, from German Brand (“fire”).
Often used with the preposition 'of' when referring to a specific type of something.