Word
roadshow
Definition
n. a series of events or presentations held in different cities to promote a product, a movie, or a business idea. It is like a traveling show where experts meet people in person.
n. a series of promotional presentations or events held in multiple locations to generate interest in a commercial venture, such as a film release or an initial public offering.
Examples
“The band is going on a national roadshow to promote their new album.”
“The tech company organized a three-week roadshow across Europe to attract potential investors before the stock went public.”
“While digital marketing reaches a global audience instantly, the traditional corporate roadshow remains a vital tool for building the high-level personal rapport necessary for securing significant venture capital commitments.”
Examples
simple
“The band is going on a national roadshow to promote their new album.”
contextual
“The tech company organized a three-week roadshow across Europe to attract potential investors before the stock went public.”
complex
“While digital marketing reaches a global audience instantly, the traditional corporate roadshow remains a vital tool for building the high-level personal rapport necessary for securing significant venture capital commitments.”
Usage
Often used with the verbs 'conduct', 'organize', or 'go on'.
Etymology
From road + show.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.
Word family
NOUN
Domain
- Exam level
- CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.B2 FirstIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.5.5–6.5TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 4.0–4.572–94TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.785–944
- Frequency
- Occasional
- Level
- B2 · Upper Intermediate
- Updated
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QR code
englishreference.com/q/roadshow
「カタカナ語」 data: JMdict (EDRDG), CC BY-SA 4.0