roadshow
n.a series of events or presentations held in different cities to promote a product, a movie, or a business idea. It is like a traveling show where experts meet people in person.
n.a series of promotional presentations or events held in multiple locations to generate interest in a commercial venture, such as a film release or an initial public offering.
“The band is going on a national roadshow to promote their new album.”
“The tech company organized a three-week roadshow across Europe to attract potential investors before the stock went public.”
“While digital marketing reaches a global audience instantly, the traditional corporate roadshow remains a vital tool for building the high-level personal rapport necessary for securing significant venture capital commitments.”
Often used with the verbs 'conduct', 'organize', or 'go on'.
From road + show.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.