ENGLISH
REFERENCE

targeting

v. · n. · adj.
US //ˈtɑɹɡətɪŋ// UK //tˈɑːɡɪtɪŋ// tar·get·ing
  1. 1 focusing on a group (v.)
    B2 Upper Intermediate

    choosing a specific group of people to sell something to or to influence.

    the act of directing advertising, criticism, or information at a specific audience or demographic.

    Example

    The company is targeting young families with its new line of healthy snacks.

    Example

    By targeting high-income professionals in urban areas, the marketing campaign achieved a significantly higher conversion rate than previous broad-spectrum efforts.

    Usage

    Often used in the continuous tense with a direct object.

  2. 2 the act of aiming (n.)
    B2 Upper Intermediate

    the process of selecting a goal or a person to attack or help.

    the identification and selection of specific objects or individuals for action, whether military, social, or commercial.

    Example

    The targeting of innocent civilians during the conflict was condemned by the world.

    Example

    Precise targeting is essential in modern charity work to ensure that resources reach the most vulnerable populations effectively.

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  1. 3 biological transport (adj.)
    C2 Proficiency Technical Science

    describing how proteins move to the right place in a cell.

    relating to the mechanisms by which a cell directs a protein to its appropriate intracellular or extracellular destination.

    Example

    The scientist studied the protein targeting process to understand how cells stay healthy.

    Example

    Defects in the protein targeting pathway can lead to a variety of metabolic disorders as essential enzymes fail to reach the mitochondria.

    Usage

    Usually appears immediately before the noun it modifies.

Word family

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