English Reference

Word

targeting

Phoneticstar·get·ing, stress on the first syllable

US/ˈtɑɹɡətɪŋ/

UK/tˈɑːɡɪtɪŋ/

Definitions

01focusing on a group

B2 · Upper Intermediate

v. choosing a specific group of people to sell something to or to influence.

v. the act of directing advertising, criticism, or information at a specific audience or demographic.

“The company is targeting young families with its new line of healthy snacks.”

“By targeting high-income professionals in urban areas, the marketing campaign achieved a significantly higher conversion rate than previous broad-spectrum efforts.”

Usage

Often used in the continuous tense with a direct object.

02the act of aiming

B2 · Upper Intermediate Uncountable noun

n. the process of selecting a goal or a person to attack or help.

n. the identification and selection of specific objects or individuals for action, whether military, social, or commercial.

“The targeting of innocent civilians during the conflict was condemned by the world.”

“Precise targeting is essential in modern charity work to ensure that resources reach the most vulnerable populations effectively.”

03biological transport

C2 · Proficiency Science Technical

adj. describing how proteins move to the right place in a cell.

adj. relating to the mechanisms by which a cell directs a protein to its appropriate intracellular or extracellular destination.

“The scientist studied the protein targeting process to understand how cells stay healthy.”

“Defects in the protein targeting pathway can lead to a variety of metabolic disorders as essential enzymes fail to reach the mitochondria.”

Usage

Usually appears immediately before the noun it modifies.

Real-World Examples

“Research suggests strength exercises targeting the quadriceps , a group of muscles at the front of the thigh, are particularly effective at reducing joint pain .”
ScienceDaily 16 Aug 2026
“It also said “Israeli warplanes carried out a series of airstrikes targeting the Ali al-Taher ridge”.”
The Guardian 15 Aug 2026

Word family

VERB

targeting(B2)

This entry

Exam level
CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.B2 FirstIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.5.5–6.5TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 4.0–4.572–94TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.785–944
Frequency
Frequent
Level
B2 · Upper Intermediate
Updated

QR code

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English Reference