English Reference
adjective

unconventional

adj.
US /ˌənkənˈvɛnʃənəɫ/ UK /ʌnkənvˈɛnʃənəl/ un·con·ven·tion·al

  1. 01 B2 Upper Intermediate

    different from what most people do or expect; not following the usual rules or traditions.

    not adhering to established custom, convention, or accepted social standards; often implies a deliberate choice to be original.

    Simple

    The couple had an unconventional wedding in a forest instead of a church.

    In context

    The architect's unconventional use of recycled industrial materials challenged the city's traditional aesthetic standards and sparked a wider debate on sustainable design.

  2. 02 B2 Upper Intermediate

    unusual or not typical in a way that is interesting or surprising.

    deviating from the ordinary or typical; possessing qualities that distinguish it from the standard variety.

    Simple

    She has an unconventional way of solving math problems that is very fast.

    In context

    The researcher adopted an unconventional methodology, combining qualitative interviews with large-scale data sets to uncover patterns that traditional studies had missed.

The finding suggests that unconventional sources can help fill major information gaps, especially in countries where formal biodiversity databases are still limited.

ScienceDaily· 9 Sept 2026

I Play Rocky , starring Anthony Ippolito as Stallone, will chart the unconventional development of a movie legend.

Smithsonian Magazine· 31 Aug 2026

From un- + conventional.

Etymology adapted from Wiktionary, available under CC BY-SA 4.0.

This entry
Level B2 · Upper Intermediate
Frequency Frequent
Updated