English Reference

Word

unconventional

Phoneticsun·con·ven·tion·al, stress on the third syllable

US/ˌənkənˈvɛnʃənəɫ/

UK/ʌnkənvˈɛnʃənəl/

Definitions

01not traditional

B2 · Upper Intermediate

adj. different from what most people do or expect; not following the usual rules or traditions.

adj. not adhering to established custom, convention, or accepted social standards; often implies a deliberate choice to be original.

“The couple had an unconventional wedding in a forest instead of a church.”

“The architect's unconventional use of recycled industrial materials challenged the city's traditional aesthetic standards and sparked a wider debate on sustainable design.”

02unusual or atypical

B2 · Upper Intermediate

adj. unusual or not typical in a way that is interesting or surprising.

adj. deviating from the ordinary or typical; possessing qualities that distinguish it from the standard variety.

“She has an unconventional way of solving math problems that is very fast.”

“The researcher adopted an unconventional methodology, combining qualitative interviews with large-scale data sets to uncover patterns that traditional studies had missed.”

Real-World Examples

“The finding suggests that unconventional sources can help fill major information gaps, especially in countries where formal biodiversity databases are still limited.”
ScienceDaily 9 Sept 2026
“I Play Rocky , starring Anthony Ippolito as Stallone, will chart the unconventional development of a movie legend.”
Smithsonian Magazine 31 Aug 2026

Etymology

From un- + conventional.

Etymology adapted from Wiktionary, available under CC BY-SA 4.0.

This entry

Exam level
CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.B2 FirstIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.5.5–6.5TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 4.0–4.572–94TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.785–944
Frequency
Frequent
Level
B2 · Upper Intermediate
Updated

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English Reference