English Reference

Word

advertising

Phoneticsad·ver·tis·ing, stress on the first syllable

US/ˈædvɝˌtaɪzɪŋ/

UK/ˈædvətˌaɪzɪŋ/

Definitions

01the activity of promoting products

A2 · Elementary Uncountable noun

n. the act of showing or telling people about a product to make them want to buy it.

n. the activity or profession of producing advertisements for commercial products or services. Uncountable in this sense.

“The company spends a lot of money on digital advertising to reach younger customers.”

“Effective advertising relies on a deep understanding of consumer psychology and the ability to communicate a brand's value proposition concisely.”

Usage

functions as an uncountable noun when referring to the general practice.

Pitfall

I saw a very funny advertising on TV.

I saw a very funny advertisement on TV.

Use 'advertising' for the general activity or industry, but use 'advertisement' (or 'ad') for a single specific message.

02the industry

B1 · Intermediate Uncountable noun

n. the business or profession of creating advertisements.

n. the commercial industry or sector responsible for creating and placing promotional content.

“After finishing her degree, she found a job in advertising.”

“The shift toward social media has fundamentally transformed the landscape of the advertising industry over the last decade.”

Synonyms

the ad businessmarketing sector

Etymology

From advertise + -ing.

Etymology adapted from Wiktionary, available under CC BY-SA 4.0.

Word family

Related words

This entry

Exam level
CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.A2 KeyIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.3.0–4.0TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 2.0–2.524–43TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.225–549
Frequency
Common
Level
A2 · ElementaryOxford
Updated

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