ENGLISH
REFERENCE

marketing

n. uncountable
B1 Intermediate Oxford US //ˈmɑɹkətɪŋ// UK //mˈɑːkɪtɪŋ// mar·ket·ing Archaic General-service

n. the work of advertising and selling products or services. It includes researching what people want and finding ways to make them buy it.

n. the process or technique of promoting, selling, and distributing a product or service. Often involves market research and consumer psychological profiling to influence purchasing decisions.


SIMPLE

The company spends a lot of money on digital marketing.

CONTEXTUAL

Effective marketing requires a deep understanding of the target audience's needs and the ability to communicate value clearly.

COMPLEX

While the product itself was revolutionary, poor marketing failed to differentiate it from cheaper competitors, leading to disappointing sales figures in the first fiscal quarter.

Synonyms
Origin

By surface analysis, market + -ing.

Pitfall

the marketings of the companythe company's marketingMarketing is uncountable and does not have a plural form when referring to the business activity.

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