airtime
n. B2 Upper Intermediate US //ˈɛɹˌtaɪm// UK //ˈeətaɪm// air·time
n. the amount of time a radio or television station spends broadcasting a specific program or advertisement. You use this word when talking about how much space a show gets on the schedule.
n. the period of time allocated to the broadcast of a specific program or advertisement on radio or television. Often used in the plural to refer to the total duration of a show's broadcast.
The show has a lot of airtime on Saturday mornings.
The network decided to increase the airtime for the new comedy to attract younger viewers.
Securing significant airtime during the prime evening slot remains the primary challenge for independent producers hoping to compete with the major studios.
From air + time.