bounce rate
compound.compound. the percentage of people who visit one page on a website and then leave immediately without clicking anything else. A high number usually means the page did not give the visitor what they wanted.
compound. the percentage of visitors to a particular website who navigate away from the site after viewing only one page. Often used as a metric to evaluate the effectiveness of a landing page or the relevance of content to the target audience.
We need to lower the bounce rate on our homepage.
After the marketing team redesigned the landing page, the bounce rate dropped from sixty percent to forty percent.
While a high bounce rate typically suggests poor user engagement, it can also indicate that a visitor found the specific information they required immediately and had no further need to browse.
A compound of the verb bounce, denoting a sudden rebound from a surface, and the noun rate. The term adapts a physical metaphor for a visitor who departs a digital location as abruptly as they arrived.
Etymology adapted from Wiktionary, available under CC BY-SA 4.0.
Commonly used in the singular when referring to a specific site's metric.
Last updated July 22, 2026