brands
n. countablen. the names or symbols that companies use to make their products easy to recognize. You use this to talk about different types of products, like clothing or electronics, from specific companies.
n. identifying marks, names, or designs that distinguish the products or services of one seller from those of others. Often used to refer to the public image or reputation of a company.
She only buys expensive clothing brands.
The supermarket stocks both famous international brands and its own cheaper alternatives to give customers more choice.
In a saturated market, established brands often rely on emotional storytelling to maintain customer loyalty rather than competing solely on the technical specifications of their products.
Commonly used in the plural to refer to a category of goods or the market in general.