Word
consumer profile
Definition
compound. a description of a typical customer that includes their age, interests, and shopping habits.
compound. a categorical description of a target customer segment based on demographic, psychographic, and behavioral data. Used primarily in marketing to tailor products and advertising to specific groups.
Examples
“The marketing team is creating a new consumer profile.”
“Our typical consumer profile shows that most of our buyers are young professionals living in urban areas.”
“By analyzing social media engagement, the agency developed a detailed consumer profile that highlighted a growing preference for sustainable packaging among Gen Z shoppers.”
Examples
simple
“The marketing team is creating a new consumer profile.”
contextual
“Our typical consumer profile shows that most of our buyers are young professionals living in urban areas.”
complex
“By analyzing social media engagement, the agency developed a detailed consumer profile that highlighted a growing preference for sustainable packaging among Gen Z shoppers.”
Usage
commonly used in business and marketing contexts to discuss target audiences.
Teaching tip
contrast with 'target audience'; a 'consumer profile' is the detailed description of the person, while the 'target audience' is the group you are trying to reach.
- Exam level
- CambridgeCambridgeCambridge English QualificationsThe exam suite from Cambridge University Press & Assessment, from A1 Movers up to C2 Proficiency. The benchmark names double as CEFR labels.B2 FirstIELTSIELTSInternational English Language Testing SystemThe 0–9 band test co-owned by the British Council, IDP, and Cambridge. Used for university entry, work, and migration.5.5–6.5TOEFL iBTTOEFL iBTTest of English as a Foreign Language, Internet-Based TestETS's academic English test, the standard route for US university admissions. Scored 0–120, with a 1–6 scale since 2026.1–6 scale: 4.0–4.572–94TOEICTOEICTest of English for International CommunicationETS's workplace English test, big in Japan and Korea. Listening & Reading scores 10–990 and tops out at C1.785–944
- Level
- B2 · Upper Intermediate
- Updated
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